Kleenex = Pocket tissues

Have started reading the book 22 Immutable laws of branding, a book which highlights different aspects of a brand. I was really struck by an example on the Kleenex brand, the efforts behind which got rid of handkerchief concept from the US with the help of the tag line "Do not carry cold in your pockets". Can't believe the way people come up with ideas to make money, by selling pocket tissues, bottled water etc. The book explains how major brands in the US created markets even when there wasn't any need for them. Sometimes I think isn't this simply a waste of precious resources but this cycle also creates new jobs and economic activity.

Source control using SVN

Create a SVN repository

svnadmin create repository_path
Eg. svnadmin create /home/vishal/svn/proj1

This creates a local svn repository which will hold the different versions of the project files


Create a directory for the project and the following directory structure inside it



Now goto the project directory and import it's contents to the svn repository using the following command

svn import . repository_path

Eg. cd /home/vishal/projects/proj1
svn import . file:///home/vishal/svn/proj1

The nothing song

Get this widget | Track details | eSnips Social DNA